Real Agent Network Limited

RealAgentNetwork

Confidential · 2026

Angel Round · Investor Deck

Real Agent
Network Limited

An AI that operates an estate agent's book better than their best team operates their best CRM, so the hours saved go back to the conversations only they can have.

An AI-native service business led by domain experts: Over 70 years of residential estate agency plus 30 years of capital markets and technology.

Round 1, now: £100k angel · £900k pre · £1m post · founder-led sales.
Round 2, later: £350k seed · £1.4m pre · £1.75m post · blitzscale.

Joel Smalley · Adam Mackay · Alex Pelosi-Buchanan

Companies House 17237239

Slide 02 · Vision

The operating system for UK estate agency.

Every listing, every market report, every pre-valuation, every chain-progression conversation, every supplier dispatch amplified by an AI substrate that runs on the agent's own data and federates knowledge across agents on terms the agent controls.

Real Agent Network Limited · Investor DeckVision

Slide 03 · The Market

26,374 UK estate-agency businesses. £780m+ UK addressable at observed current spend, before service uplift.

£15.5bn

UK estate-agency industry revenue
(IBISWorld 2027 — the cohort whose margin we lift)

£280m

Current SaaS-and-tools spend
26,374 × £10.6k/business — benchmarked from Apex27, Street.co.uk, Reapit/Alto, AML platforms, adjacent

£500m+

Portal-distribution spend
Rightmove FY24 £425m + Zoopla + OnTheMarket — addressable as the brochure marketplace becomes listing infrastructure

+ uplift

White-glove service wrap
training, deployment, customer success — Anthropic-asymmetric, on top of the bare-software ACV

Business count rising at +4.5% CAGR while industry revenue falls at −1.0% CAGR is the margin-squeeze setup. RANL captures three layers: the current SaaS-tools wallet today; the portal-distribution wallet as the brochure marketplace seeds listing-network infrastructure; and a white-glove service wrap that the bare AI commodity cannot deliver. Self-employed agents (7.5× growth since 2019, ~10% share by 2030) are the cohort feeling it first and adopting fastest.

Real Agent Network Limited · Investor DeckThe Market

Slide 04 · Go-to-Market

Loop API live. eXp UK channel via the founders. 40+ EOIs from soft launch, zero paid spend.

Wedge · M0–M6 · Angel

40+ EOIs, 2 paid intents, 1 full-product meeting from soft launch with zero paid distribution. Brochure-from-listing-URL, public-by-default, viral via agent sharing.

Beachhead · M0–M9 · Angel

Loop CRM as first external API party. eXp UK channel via Alex (Beacons) and Adam (Muvin). Conversation-ingestion plugin compounds switching cost from day one.

Blitzscale · M9+ · Seed

Every UK property CRM integrated. Full UK agent base, lettings vertical launch, brochure marketplace and service-provider directory monetisation.

Partners. Loop CRM · Magnetic BD · Kerfuffle · eXp UK · BackleyBlack & Real Agency Club.

Real Agent Network Limited · Investor DeckGo-to-Market

Slide 05 · The Product

CRM-agnostic AI substrate on the agent's own hardware. An AI-native service business.

Wraps Claude Code, runs on the agent's own data and conversation archive, organises everything as an ontological graph. Customers pay Anthropic directly; RANL's marginal cost is the service layer (training, support, white-glove) that grows more valuable as AI commoditises. Already operational.

Substrate moat

Every customer's full operating history runs through an ontological-graph substrate. The longer the agent has been operating, the more valuable the moat.

Conversation-ingestion lock-in

Single repo for inbound comms across calls, WhatsApp, SMS, email, and in-person notes. Substrate-to-substrate ontology translation has no equivalent at incumbents.

Anthropic asymmetric capture

Every Anthropic improvement is incremental for RANL. Anthropic cannot demolish Claude Code's subscription benefit without nuking their own developer base.

Real Agent Network Limited · Investor DeckThe Product

Slide 05b · Social proof

Over 40 brochures, microsites and social sets already shipped.

Each one from a single live listing URL: a 16-page brochure, a microsite, nine social tiles in three aspect ratios, paste-ready captions. One Raspberry Pi, one solo operator, in the time it takes the agent to drive to the next valuation. Three tiles below are from one of those 40+ listings; the full portfolio lives at realagent.chat/sites/portfolio/.

Landscape social tile for Lucia Court, Pandy (1200x628) — Landscape · 1200 × 628 (Facebook, LinkedIn, X)

Square social tile for Little Caerlicken (1200x1200) — Square · 1200 × 1200 (Instagram feed)

Portrait social tile for Hudson House, Caspian Wharf (1080x1350) — Portrait · 1080 × 1350 (Instagram, Reels)

Real Agent Network Limited · Investor DeckSocial Proof

Slide 06 · Competition

Three failing categories. RANL is CRM-agnostic, data-sovereign, Anthropic-aligned, and already operational where the loudest competitor lands in December.

Category	Structural defect every player shares
Cloud-CRM + bolted AI Loop · Reapit · Alto · Street · Acquaint	AI runs inside the vendor's CRM on vendor-owned data; agent's data sovereignty does not exist.
Anthropic horizontal AI Claude for SMBs · Cowork · Code in Claude Desktop	Inaccessible to the non-tech-wizard agent; field-tested by a VA on Code-in-Desktop, failed at first use.
New-build cloud-SaaS AI-OS Iceberg Digital ("Singularity", Dec 2026)	"AI OS" only works if the agent migrates off their existing CRM onto Iceberg.

The inversion. RANL is CRM-agnostic, data-sovereign, Anthropic-aligned, and already operational where the loudest competitor lands in December.

Real Agent Network Limited · Investor DeckCompetition

Slide 07 · The Team

70+ years residential estate agency + 30 years capital markets and technology. Domain experts, network-rich, AI-native.

CTO · 22.41%

Joel Smalley

30 years capital markets & technology. JPMorgan · CIBC (head of global convert arb ex-US) · Tullett Prebon · Supermoney CIO. Founder of Maxy. MBA Rotman.

COO · 22.41%

Adam Mackay

33 years residential estate agency. Pestell & Co · Mackay Property Group MD · Brokerage Director, Muvin/eXp. Co-founder, Real Agency Club.

Director · 18.00%

Alex Pelosi-Buchanan

15 years residential estate agency in Monmouthshire & South Wales. Founded Beacons Real Estate eXp; 2× eXp UK Capper; Best Newcomer + Video 2024.

Partner · 13.65%

Jamie Fisher

25 years residential estate agency. Hamilton Piers · Bradford & Bingley · Taylors Branch Manager · Taylor Milburn Director. Owner, Muvin Property.

BackleyBlack (8.75% strategic shareholder). Roger Black MBE (Olympian, eXp UK Ambassador, Real Agency Club co-founder) and Steve Backley OBE (Olympian 1992–2009 BOA, BBC Athletics Commentator since 2005, author of The Champion In All Of Us and iPerform). BackleyBlack LLP since October 2009.

Real Agent Network Limited · Investor DeckThe Team

Slide 08 · The Raise

£100k angel now for 10% at £1m post. £350k seed later for blitzscale. IP transfers at first close.

£100k

Round 1 angel now · 10% · £1m post

£350k

Round 2 seed later · 20% · £1.75m post

£720k

M12 closing ARR (seed-funded year)

M12

Break-even on seed-funded burn

Round 2 seed · use of funds · the £350k blitzscale budget over 9 months; Year-1 revenue covers the balance

Bucket	Detail	£
Founder salaries	Joel (CTO) + Adam (COO), 9 months gross + payroll	315,000
Customer-success hire	M0 onwards, full year — onboarding, retention, high-touch	54,000
Engineer hire	M3 onwards, partial year — forward deployment + support	32,000
Marketing & GTM	Magnetic BD prospecting £15–20k, brochure paid distribution, EA Masters, Kerfuffle, founder travel	36,000
Professional services	Accounting, legal counsel retainer, IP deed, term sheet, insurance (PI / public / cyber / D&O)	42,000
Capex M0	Dev server, founder hardware, Pi inventory, networking, office setup — one-off	34,000
Office, ops, contingency	Broadband, utilities, working capital, contingency	30,000
Total opex (9 months)	£543,000

The £100k angel funds founder-led sales now on a lean burn. This £350k seed budget funds the blitzscale year: opex exceeds the raise by design, with Year-1 revenue (£356k) plugging the gap. Cash low ≈£5k at M11; MRR crosses burn at M12.

Real Agent Network Limited · Investor DeckThe Raise

Slide 09 · Milestones

Angel funds the first nine months. Loop integration. 40+ EOIs converted.
Seed (Round 2) closes when MRR £44–£50k.

M0

Angel round (Round 1) closes. IP deed executed. Founders selling. Lean capex.

M3

~10 paying customers. Preval product shipped. MRR ~£9k.

M6

Wedge phase complete. Brochure flywheel proven. Preval pilot live. MRR ~£24k.

M9 to M10

Loop integration live. Seed (Round 2) closes (£350k) on MRR run-rate ~£44–£50k.

M12

Break-even at MRR £60k vs burn £56k. Closing ARR £720k. The seed funds Blitzscale.

Real Agent Network Limited · Investor DeckMilestones

RealAgentNetwork

Confidential · 2026

Thank you

Let's build the operating system
for UK estate agency together.

The agent behind the agent. AI that works your data on your terms, so your time goes back to the people who pay you.

CTO · Co-Founder

Joel Smalley

joel.smalley@realagent.network

+44 7504 472444

COO · Co-Founder

Adam Mackay

adam.mackay@realagent.network

+44 7734 875155

Director · Co-Founder

Alex Pelosi-Buchanan

alex.pelosi-buchanan@realagent.network

+44 7894 403405

Co-Founder · Partner

Jamie Fisher

jamie.fisher@realagent.network

+44 7833 447941

realagent.network

Companies House 17237239